Propel Water
When it launched in 2002, Propel created an entirely new category of enhanced water, but the competition intensified and Propel lost its way. We saw an opportunity for the brand to connect with passionate exercisers who believe their workout is the best part of their day. We created a bright, fun, colorful world where “really getting after it” looks as beautiful as it feels. And sales, in turn, became beautiful again as well.
Director: Los Pérez
Production Company: Caviar
Excecutive Producer: Kim Dellara, Jasper Thomlinson, Michael Sagol
Producer: Richard Weager
Production Company Service: Grayskull
Producer: Anahí Puig
Head of Production: Nick Igea
Prod. Coordinator: Xandra Carrera
PA-Scouter: Borja García
1st AD: Manel Martínez
2nd AD: Eduardo Huete
DP: Pau Castejón
Unit 2: Iván Caso
Production Design: Ivan Triviño
Stylist: Zaida Rodriguez
Stylist Assist: Lucía Maldonado
Stylist Assist: Patricia Cepeda
Make Up: Manuela Romero
FX: César Alcaide
Agency: Mono
Creative Director: Joel Stacy
Creative Team: Emily Honigsfeld Taylor & Riley Kane
Producer: Kristoffer Knutson
Account Supervisor: Nat Jungerberg
Editor: Edward Line @ Cartel
Cartel Producer: Greer Bratschie
Post Production: The Mill Chicago
Post Supervisor: Paul Downes and Erica Hilbert
Dir. Casting: Mercè Ramos
Casting: Nagore Alonso, Marcos Zhang, Isaac Chasinga, Marina Pérez, Pol Cejas, Andrea Berzal, Yoankis Matos, Paulina Vargas, Raudel Martiato, karol Maestre, Basem Nahnouh, Adrián Pedraja, Noemi Hooper, Mercedes Pont, Mar Canadell, Kateryna Humeniuk, Tadashi Ito, Gema Alvarez, Haitz de Diego y Mary Ruiz.
Music: Let's Get Ugly - Propel Electrolyte Water ft. Jessie J
