Target - “Protect Your Selfie”
Target had just experienced a pretty significant data breach, so they asked MONO to create a social campaign to help teens be more aware of their online habits. We created an anti-hero, $AMMi the super hacker, to show them how “sooo easy” it is to protect yourself.
Before we did this stunt, we were worried that we wouldn’t be able to find a single person who would freely share their personal info with a sketchy guy like $AMMi. As you can see from this video, our worries were unfounded.
